Watkins Realty Group - San Diego, CA

Five Ways to Stay in Touch
The value of your mortgage origination business emanates from many things: your experience, knowledge, referral partner network, the technology and products at your disposal, marketing support and the reputation of your company. However, all pale in comparison to the value of your past clients.

Visualize Your Success
Visualizing yourself accomplishing tasks before you attempt them is heralded by many Olympians and professional athletes. Also supporting this practice is The Journal of Consulting Psychology, which has published studies about the success of positive mental imagery.

Motivation is Key to Sales
Staying motivated plays a critical role in fueling your sales. But like physical energy, your mental energy (or motivation) can wane because of many different reasons.

Build Your Sphere of Influence
A sphere of influence -- the invaluable list of people you know -- is the foundation of every successful business. Simply put, without prospects, you can't close loans. Continuously growing your sphere of influence, and marketing to that list are paramount to your success.

Talk It Up With Word of Mouth Marketing
Word of mouth marketing (WOM) -- a strategy in which you engage customers and get them talking about your service or products -- can effectively and quickly grow your business. Here are some tactics for implementing a successful WOM strategy.

Make Your Networking Count
In any highly competitive field, networking can function as a powerful tool if done properly. Networking is the process of making contacts and exchanging information with other people. It will allow you to tap into a vast pool of new customers and leads, sales and marketing opportunities, and a circle of business friends who can offer you support.

Tips for Building Referral Relationships
Seek out only the most successful people as referral partners, whether they are real estate agents, attorneys, financial planners or contractors. Building relationships with stars may take a little more initiative and imagination on your part, but in the end they will create far more value for your business.

Selling to Affluent Costumers
Most buyers make major purchases out of need -- they need a car, or they need a home. However, affluent customers typically have what they need and pursue what they want. Wants are emotional, so it's very important to quickly win affluent customers' trust when building the relationship.

Using Dialogue to Achieve Sales
Top producers use the art of dialogue to relate to prospects rather than persuade them. In his book "Killing the Sale," author Todd Duncan points out conversational practices that'll help you close a deal.

Blocking Time Builds Your Business
Are you having trouble finishing important business or personal activities? Consider time blocking -- the practice of dedicating regular intervals of your time to completing high-priority tasks. Think of time blocking as making an appointment with yourself to eliminate distractions and focus on important matters.

Prioritize Your Way to the Top
Priority management is the art of doing what you need to do before doing what you want to do. Fueled by urgency, diligence and focus, priority management will help you create a to-do list that concentrates first on the activities with the most payback.

10 Tips to Great Service
Pat Croce, motivational speaker, best-selling author and former owner of the Philadelphia 76ers, began his successful career by building a sports therapy chain. From his entrepreneurial experiences, he draws his top 10 tips for great customer service.

Power Foods Supply Lasting Energy
A high-energy presentation exudes confidence and creates a spark that can solidify a sale or earn a new customer. Your performance, however, can be affected when a hectic work schedule disrupts good eating habits, leaving you sluggish before a pivotal event.